Sunday, December 27, 2015

Marketing Tips : Facebook for Business

Many businesses are abandoning Facebook completely due to lack of growth and user engagement. Bad idea. Why? With 1.5 billion users, there is a reach here you can't get anywhere else. Here are 3 strategies you can implement today to improve your Facebook engagement and growth.

Why is my post going dead while others seem to be going viral with lots of likes and comments? It hardly has anything to do with luck. If your Facebook page isn't growing the way you have expected, you are not alone. According to a 2015 Social Media Examiner report, Facebook along with LinkedIn is one of the "most important social networks for marketers."

When given a choice, users chose Facebook over any other social media platform. Facebook has a solid user growth with other associated businesses such as Instagram. As a result, this social networking site continues to be one of the leading social platforms when it comes to monthly active users.

However the majority of marketers have no idea if their Facebook marketing is effective or not. Just half of them think that they have an effective strategy. How do you measure if your Facebook marketing is effective?

The answer lies in your user engagement or connection. Are they interacting with your posts?

Facebook and User Engagement

According to comScore Mobile Metrix Facebook has exceptionally high user engagement.

The average mobile user engagement on Facebook is over seven hours, which happens via both browsers and apps. In comparison, the average engagement of mobile users on Twitter is just two hours in a month. It is nearly an hour for Pinterest and 68 minutes or Tumblr. Facebook provides a great opportunity to give exposure to your business.

But then why are many companies struggling with Facebook engagement? The truth is, most of them only speak about their products. People do follow your content because they like your product but they don't want to be bombarded all the time with "ads." I use the 80% 20% rule. 80% of what you post should be informational. The rest of the 20% can be personal or you can push your product. Make the posts both relevant and personal so that your users are motivated to interact with your content without being pushed.

Here are 3 strategies you can implement today to improve your Facebook engagement and growth.

Use Different Types of Content

A smart marketer knows to use different types of content. People don't like to read same type of content over and again. Try for variety otherwise they will tend to pass you up! Give helpful tips, take pictures of people using your product, give personal stories share photos, infographics, links, videos, articles, questions and things like that.. See the type of content that your fans best engage with. See what your users enjoy the most by using Facebook's Page Insights, this will take the guesswork out of it.

Using emoticons in your posts to express enthusiasm and emotion behind your posts and making them as HUMAN as possible is also a great idea. According to Hubspot, using a face emoticon "can increase likes by 57 percent, comments by 33 percent and shares by 33 percent over posts without them." Be social! It's 'social media!'

Photos can Make Your Day

Social photos generate more user engagement. A 2014 eMarketer research indicates that photos accounted for 75% of Facebook posts worldwide. 87% of user interaction rate is from photos. Take a photo of your recipe when you post it!

Use larger images as they are more likely to receive more likes, comments and shares. Also, it is better to upload photos/videos and publish them directly into your post rather than posting a link with a thumbnail.

Ask your fans to write a caption of your photo. Many companies use this strategy. Write captions for their photos and many of their posts have received more than 250,000 interactions. Inspire emotion in your posts. Use provocative and/or inspiring images.

Find the Right Time to Publish Your Posts

According to KissMetrics the best time to post on Facebook is around noon and a little after 7 PM. And the best day to share your post on Facebook for maximum interaction is on Saturday. However, JeffBullas suggests that marketers should post content during the 'non-busy' hours when fans are not busy at work. They suggest the 8PM to 7AM is the best time for posting on this social platform to get maximum numbers of likes, shares and comments. They found that posts made between these times receive around 20 percent more user engagement.

Watch the patterns in your interactions and see what your following likes best.


Some of these strategies will work for you while others may not. But these three basic guidelines will surely help you increase engagement if you can properly implement them to spark your Facebook fans' interest. But remember that it's all about your fans' preferences; do what they want you to do. These are just a few ways you can change your Facebook marketing strategy to improve user engagement and there are more. The bottom line is CONNECTION. Be social!

Friday, October 23, 2015

The Beauty Of Black Diamond Studs

Diamonds are one of the rarest gemstones in the planet - usually found in the hearts of Central and Southern Africa. Canada, Russia and even Australia have been home to many diamond-mining sites as well. They are basically hardened carbon deposits, mined from deep volcanic shafts deep beneath the alcoves of earth. Diamonds are formed when carbon is exposed to extreme heat and pressure over an extended period of time.

Just as diamonds are known as rare and precious stones, one of its variants - the black diamond is an increasing demand in the jewelry industry. Although discovered just as the same time clear diamonds have been mined, the black diamond has just been recently marketed and promoted as a gemstone collection. Diamonds come in various colors - crystal clear, blue, green, pink, black, and others. Of all these colors, black has always been favored to be most striking.

The mine shafts of Brazil are home to a variety of black diamonds. Shapes of these stones come in a variety of irregular or rounded pieces, with various textures that range from solid (reflecting light) or absorbing (absorbing light). Various pieces of jewelry have been made in line with these stones, from necklaces to diamond stud earrings.

When choosing elegant diamond jewelry, one can never go wrong with black diamond stud earrings. This piece of jewelry goes well with almost everything - from a nice pair of jeans and a top, to a chic cocktail dress.

Black diamond studs have earned the moniker "the little black dress" of the world of jewelry, as this is a definite must-have in a women's jewelry list. However, because of the precious stones in the jewelry, acquiring a black diamond stud will require some amount of cash. There are still ways, though, on how to get these studs and save money at the same time.

When buying these diamond studs, or any diamond jewelry for that matter, first remember the 4 C's well to know these stones better. The 4 C's of a diamond are Carat (the weight of a diamond, 1 carat is equal to 0.2 grams), Color (in the case of clear diamonds, the lesser the color, the higher goes the price), Clarity (as diamonds have been formed deep under Earth, they are made with external and internal "birthmarks"; better diamonds have lesser of these inclusions and blemishes), and Cut (this affects the total sparkle and brilliance of the diamond).

Have in mind that in order for the diamond studs or jewelry to be proven authentic, the jeweler must be able to provide you with the proper certification and the registration number provided by the GIA (Gemological Institute of America). This certificate only proves that the diamonds have passed the standards and testing of the GIA.

One known way to save on money in diamond studs is buying loose diamonds first, and then having them set. Loose diamonds are, of course, cheaper than those already set. This is good not only as a money saver, but also for those with sensitive ears, since the metal on which the black diamond will be set is chosen by personal choice. Also, with loose diamonds, attention is given to the stone's attributes like clarity, color and the weight (carat).

Wednesday, September 30, 2015

Best Tips for SEO Website

With the internet full of so many websites, it is no longer enough to just have a web presence. You have to ensure that you use SEO so that you can get more traffic to your site. No matter how much effort you put into designing your website and making it too look professional, if you do not follow it up with a mechanism to ensure a flow of traffic, then you are wasting your time. The first question you need to ask yourself is: "What is SEO, and what role does it play?"

The fact is, you cannot ignore the importance of SEO when it comes to making your website popular and marketing it all over the internet. So, where does SEO come in? Well, Search Engine Optimization (SEO) makes it easier for search engines such as Google to find your site and rank it on top of search results using specific search terms. Once you come on top, the likelihood of people clicking on your page increases significantly, and this guarantees you the much needed traffic.

The two techniques used in SEO are: On-page and Off-page.

1) On- page Search Engine Optimization:

In this technique, the optimization is done inside your website using specific keywords through the use of permanent links, user sitemap, Meta description, breadcrumb, page titles, tags, your web content and pictures.

2) Off-page Search Engine Optimization:

This technique improves the position of your website in search engines by focusing on what is outside your website. Some of the way this is done is through the use of guest posts, social networks, article submission, classifieds, social book marks and many others.

Always remember that you have to be professional and careful when using either of these methods. This is because when you over optimize, it could lead to your website being penalized by the search engine. This will consequently affect the amount of traffic your website gets. There is an algorithm used by popular search engines such as Google, Bing and Yahoo to track websites to ensure that only the reliable websites show up on search results. The algorithms get updated regularly to spot any misuse of the optimization techniques. When they sense that you have been trying to cheat and trick your way into getting better ranking, then you attract a penalty and your site is black listed. It is always very hard to get your website back once it has been penalized.

To optimize your page well using either on-page or off-page SEO, make sure that you produce original content. It has to be well researched with useful information that will be beneficial to your users. Do not copy any content from other sites in an effort to bring traffic to your website. Publish articles, images, videos, texts and comments that are your original work. They should also be related to your business. Every page in your website should have a unique and original title so that both the search engines and your users can comprehend what your website is all about.

Wednesday, August 19, 2015

Easy Tips on Full Lace Human Hair Wigs

Like most people who are looking into wearing a wig, you're probably also interested in finding one that is comfortable, can be styled as you like, and has a natural look and feel to it. It doesn't matter if you're looking into wigs in order to cover hair loss, to add a new dimension to your fashion wardrobe, to serve as a protective hairstyle for hair that's transitioning from relaxed to natural, or to help maintain religious observance, full lace human hair wigs offer comfort, style, and of course the natural look and feel of human hair.

Getting Comfortable

Full lace wigs are well known for how comfortable they are to wear. The wig cap is constructed of French or Swiss lace which are both very light and very breathable. You won't experience the discomfort of trapped heat and perspiration that's common with some other types of wig construction. Stretch cap, full lace wigs will adjust some to fit your head comfortably. Full lace caps without stretch will require you to provide exact measurements for making your wig, but they will give you an exact fit that's not only comfortable, but also a fit that's very secure. This makes caps without stretch a very good choice for anyone with very little or no hair.

Going Out in Style

There's no question that full lace wigs offer more styling versatility than many other types of wig construction. The full lace cap creates a natural looking hairline all the way around the head. You'll love knowing you can pull your hair up into a high ponytail or updo hairstyle without anyone being able to tell you're wearing a wig. And since the lace cap looks so much like a natural scalp, you'll be able to part your hair wherever you choose and know that it just looks like you've parted your own hair.

You'll find plenty of good quality, lace front wigs on the market as well, and they can look as natural as full lace wigs from the front. But you can only part the hair at the front and trust that the scalp showing through will look like your own. Elsewhere, the part would look more like a standard wig cap. With lace front wigs you also shouldn't expect to be able to wear high ponytails and updo hairstyles without letting on that you're wearing a wig the way you know you can with full lace wigs.

Full lace human hair wigs also allow you to use many of the same styling techniques you're used to. With carefully applied, moderate heat, you can blowdry, hot-roller, and ever flat-iron the human hair of the wig to create different looks. But take care to protect your investment! Keep in mind that you should only use moderate heat and regulate how frequently you use heat styling. Human hair can become damaged if not cared for properly, whether it's the hair on your head or the hair on your wig.

That Natural Look (and Feel)

Full lace human hair wigs are among the best choices for wigs on the market today if you're looking to enjoy one that gives the same natural look and feel as real human hair. After all, they are made with real human hair! But since human hair is not all the same, you'll still have to consider other characteristics of hair such as 'virgin', 'remy', 'yaki', the origin of the donor (Europe, China, India, Indonesia), hair color, and density in order to help get the wig that best suits you and the natural look you're going for.

Monday, August 17, 2015

Tips Buying Cheap Prescription Glasses Online

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A new trend recently covered by some major news media outlets has consumers doing a bit of hands-on window shopping at eye glasses stores, but then waiting to make their purchases online.

The reason for this phenomenon is the savings offered by online vendors.

For years the more Internet-savvy have been buying cheap prescription glasses frames online, but then had to go to their local eye glasses store to have their prescription lenses put in. And anyone who wears glasses knows that the lenses often cost more than the frames.

The biggest step forward in this new shopping trend in recent months and years is the ability now to be able to buy prescription glasses online, including the lenses, and to save on the entire package.

Finding cheap prescription glasses online is not merely an act of casual frugality. Well, for some it may be. But for others, especially those with multiple children who need glasses, finding cheap prescription glasses is a financial necessity. A decent pair of glasses and lenses can easily cost hundreds of dollars. Multiplied by a few kids and that becomes a debilitative expense.

With no option but to shop at a local opticians or eye glasses store, families that need to shell out on multiple pairs of prescription glasses are usually forced to settle for cheaper brands of reduced quality. When children are involved, that typically means the glasses become scratched, worn down or broken at an accelerated rate.

For the local eye glasses business, this situation is every bit as lucrative as if the family had been able to purchase more expensive prescription glasses in the first place, as they will need to constantly repair and replace the cheaper models.

So being able to buy more expensive and sturdy glasses for the same or similar price as cheap models are offered at in brick-and-mortar stores is a cherished opportunity for many.

For others, it's just about finding cheap prescription glasses.

Whatever your reason for searching out cheap prescription glasses (or sunglasses), it can't hurt to try this method.

Nor is this new market limited to standard glasses. It is now easy to find cheap prescription sunglasses online as well. There is no denying the benefit of wearing sunglasses if you spend a lot of time outside, so it is highly recommended to keep a pair of prescription sunglasses in addition to your regular glasses.

So, next time you or a family member needs glasses, go get your eyes checked at the local optometrist or optician and make sure to take your prescription data with you, and then go browse and try on glasses at the nearest store. Don't be shy, go ahead and try anything your heart desires, even the most expensive models.

When you find a few favorites, write down the makes and models, or maybe even snap a few quick pictures so you remember the look you wanted. Then have a look through online eye glasses vendors for the same makes and models, or at worst a different brand with a similar look. You may be pleasantly surprised by the savings.

Saturday, August 15, 2015

Easy Forex Trading for Beginners

In the world's major economic Marketplace where exchanges achieve up to trillions of dollars each day, many people would really want to take part in this Marketplace. Aside from being the major financial Marketplace in the world, Forex is also the most liquid Marketplace in the world where trades are completed 24 hours a day.

A lot of Traders have turn out to be extremely wealthy Trading in the Forex Marketplace. And, many people who trade in the Forex Marketplace on a daily basis have found a great way to replace their day jobs. Some even became millionaires almost overnight by just Trading in this economic Marketplace.

Trading in the Forex Marketplace can be very attractive. However, you should also know that there have been people who suffered extreme financial losses in the Forex Marketplace. It is true that the Forex Marketplace offers a very good money-making opportunity to a lot of people, but it also has its risks.

It is a fact that people who didn't have the right knowledge and skills Trading in the Forex Marketplace suffered huge financial losses and some even went into debt. So, before you enter the Forex Marketplace, it is essential that you should have the necessary knowledge and skills as a Forex trader in order to minimize the risk of losing money and maximize the potential of making money.

Many people who were doing well in the Forex Marketplace have went through a Forex Course to get the knowledge and skills needed to successfully trade in this very liquid and very large economic Marketplace.

In a Forex Trading Education, you will learn about when it is the right time to buy or sell, chart the movements, spot Marketplace trends and also know how to use the different Trading platforms available in the Forex Marketplace.

You will also be familiarized with the terminologies used in the Forex Marketplace. Even the basic knowledge about Trading in the Forex Marketplace can be a great help with your money-making venture in the world's largest Marketplace.

There are different Forex Trading lessons offered, all you need to do is select one that suits your requirements as a trader. Even crash courses where all the basic things about Forex will be taught to you in a short period of time, full time online courses, where you will learn all about Forex through the internet and there are also full time real life classroom courses where you can learn the ropes about Forex in a real classroom with a live professor.

You can also become an apprentice. On the other hand, in order to become skilled at a lot about Forex as an apprentice, you need to make sure that you have a seasoned Forex trader who can share a lot of things to you about the Forex Marketplace.

Forex Trading Online - 5 Reasons Why You Should.

o Forex never sleeps

o Forex Trading online offers great leverage

o Forex prices are predictable

o Forex trading online is commission free

o Forex trading online is instant

The FX market is astoundingly fast! Your orders are executed, filled and confirmed usually within 1-2 seconds.
Since this is all done electronically with no humans involved, there is little to slow it down!

Forex trading online can get you where you want to go quicker and more profitably than any other form of trading. Check it out and see what Forex trading online can do for you!

A high-quality Forex Trading lessons will also clarify a lot about the primary and technical analysis of charts. As a trader, knowing how to analyze a chart is an essential skill that you should have. So, when you are looking for a Forex Trading lessons, you should look for a lessons that offers essential and technical analysis instruction.

Stress plays a vital part in Forex Traders. Knowing how to deal with stress is also a skill that you should develop. A good Forex Trading Education should teach you how to deal with stress and trade successfully and efficiently.

As much as possible, you should look for a Forex Skill that offer real Trading systems where students can trade real currency on the Forex Marketplace or at least trade on dummy accounts in a simulated Forex Marketplace. This hands-on knowledge will greatly benefit you. In addition, the best way to learn about anything is by actually experiencing it. Live Trading and simulations should be offered in a Forex Trading course.

Forex trading online can get you where you want to go quicker and more profitably than any other form of trading. Check it out and see what Forex trading online can do for you!
More information, please visit : Free Forex Bonus $20

Tuesday, August 11, 2015

SEO Blog 2015

There are so many elements to SEO that could drive you insane but you don't have to implement each and every part to bring traffic to your site. There are now plenty of online services out there that can take the stress away from SEO and help boost your site rankings and bring in those all important visitors.

Here are five ways to improve your SEO:

1. Do your keyword research

Keywords are the search terms people use to find your website so have a think as to what word, phrase or question people would use to find your site, product or service and then choose which ones to target. These keywords can then help write content and links. Make sure that your keywords match your website and they are relevant as if they are not search engines will de-rank your website.

2. Use unique and exceptional content

Search engines are cleverer than you might think as they can spot duplicated or similar content a mile away and will place you further down the results pages if you do this. Make sure you use your knowledge and creativity in writing original content for your website and for any articles you plan on writing.

3. Don't go near 'black-hat' SEO

'Black-hat' SEO is immoral and corrupt and is using the wrong practices. They are doing what Google and other search engines hate which is over-optimisation. If you think it is a clever option to write all your keywords at the bottom of every web page or copy other site's content then you could be penalised or even banned from Google. So please do not go down this route and be patient and consistent instead.

4. See how you traffic develops with Google Analytics

Google Analytics is free and is one of the best website analyst tools out there so make sure you take advantage of it. This tool helps you to see how visitors engage with your site, how long they spend on your site, how many pages they read and loads more so check it out.

5. Stay active with social media

Social media is in strong focus when it comes to SEO so make sure you develop all your social media pages such as Facebook, Twitter, Google+ and LinkedIn and keep them active. Interact with other people and companies by retweeting their posts or start discussions to engage people and also to find out their views.